From Vision
To Story
Where Memory Meets Imagination. AthAR brings hidden heritage to life, revealing the stories, voices, and textures that give every place its soul.
AthAR was born from a simple question: what if heritage could speak back?
From Vision
To Story
Where Memory Meets Imagination. AthAR brings hidden heritage to life, revealing the stories, voices, and textures that give every place its soul.
AthAR was born from a simple question: what if heritage could speak back?
Our Philosophy
AthAR Lets People Engage With Heritage As Participants, Not Observers. Each AR Experience Deepens One's Connection To Place - Turning Learning Into Feeling, And Space Into Meaning.
We Believe In The Power Of Storytelling To Build Belonging, In Technology As A Tool For Preservation, And In Design As A Language Of Connection.
Vision
To Redefine How People Experience Heritage - Through Immersion, Interactivity, And Imagination.
Mission
From The First AR Prototypes in Heritage Districts To Immersive Showcases At International Events, AthAR Continues To Expand - Partnering With Museums, Tourism Boards, And Educational Institutions To Make Heritage Accessible For All.
Our Journey
Founded In The UAE And Rooted In The Spirit Of Innovation, AthAR Grew Out Of Collaborations Between Designers, Researchers, And Cultural Institutions Who Shared A Dream: To Transform How We Explore Our Surroundings.
From The First AR Prototypes in Heritage Districts To Immersive Showcases At International Events, AthAR Continues To Expand - Partnering With Museums, Tourism Boards, And Educational Institutions To Make Heritage Accessible For All.
What We Stand For
Authenticity
Every story we tell is based on deep cultural research and collaboration with experts.
Innovation
We use emerging technologies to create meaningful, not gimmicky, experiences.
Education
We design for curiosity — encouraging learning through play and participation.
Accessibility
Heritage is for everyone, everywhere, to experience and cherish.
Community
Our work builds bridges — between generations, institutions, and cultures.
Behind The —
Vision
Meet The Creative Minds Shaping Our Vision And Bringing Ideas To Life
Rashad Bukhash
Co-Founder & Heritage Consultant
Maryam Aldoori
Co-Founder & Executive Director
