From Vision

To Story

Where Memory Meets Imagination. AthAR brings hidden heritage to life, revealing the stories, voices, and textures that give every place its soul.

Smartphone
Search Design

AthAR was born from a simple question: what if heritage could speak back?

Our Philosophy

Our Philosophy

AthAR Lets People Engage With Heritage As Participants, Not Observers. Each AR Experience Deepens One's Connection To Place - Turning Learning Into Feeling, And Space Into Meaning.

We Believe In The Power Of Storytelling To Build Belonging, In Technology As A Tool For Preservation, And In Design As A Language Of Connection.

Vision

To Redefine How People Experience Heritage - Through Immersion, Interactivity, And Imagination.

Mission

From The First AR Prototypes in Heritage Districts To Immersive Showcases At International Events, AthAR Continues To Expand - Partnering With Museums, Tourism Boards, And Educational Institutions To Make Heritage Accessible For All.

Vision and Mission
Our Journey

Our Journey

Founded In The UAE And Rooted In The Spirit Of Innovation, AthAR Grew Out Of Collaborations Between Designers, Researchers, And Cultural Institutions Who Shared A Dream: To Transform How We Explore Our Surroundings.

From The First AR Prototypes in Heritage Districts To Immersive Showcases At International Events, AthAR Continues To Expand - Partnering With Museums, Tourism Boards, And Educational Institutions To Make Heritage Accessible For All.

What We Stand For

Authenticity

Every story we tell is based on deep cultural research and collaboration with experts.

Innovation

We use emerging technologies to create meaningful, not gimmicky, experiences.

Education

We design for curiosity — encouraging learning through play and participation.

Accessibility

Heritage is for everyone, everywhere, to experience and cherish.

Community

Our work builds bridges — between generations, institutions, and cultures.

Behind The —
Vision

Meet The Creative Minds Shaping Our Vision And Bringing Ideas To Life

Rashad Bukhash

Rashad Bukhash

Co-Founder & Heritage Consultant

Maryam Aldoori

Maryam Aldoori

Co-Founder & Executive Director

The Future of Heritage Exploration Starts Here

Download AthAR today and explore heritage like never before.

The Future of Heritage Exploration